Wednesday, July 6, 2011

My Letter to Barnes & Noble

This incident is being discussed on Twitter, so I thought I'd share the letter I sent to Barnes & Noble this morning, so you can understand the whole story...


Dear XXX:



I was told I should contact you regarding treatment I received at my local Barnes & Noble store last night. I’m referring to store # XXXX, located in XXX, Maryland.


Some background—I’m a multi-published author, writing for Harlequin as Leslie Kelly, and for Penguin/NAL-Signet as Leslie Parrish. I’ve lived in this community for many years, have done book-signings in this particular store, and have always gone in to autograph stock when I have a book out. I’ve had mixed feelings about the staff—sometimes they’re very friendly, sometimes they border on rudeness, and I began to hear from readers that the store just isn’t “romance friendly.” Maybe they don’t sell a lot of romance fiction, I certainly understand that, and the “romance snobbery” certainly isn’t unique among Barnes & Noble stores. But until now, I’d at least always been treated with professionalism, if not friendliness.


Last night, July 5, 2011, at approximately 6-6:30 p.m., I went into the store, because it was release day for my new title, COLD TOUCH. Here, on your website, as you can see, it’s in the top 1000 on Nook sales right now: http://www.barnesandnoble.com/w/cold-touch-leslie-parrish/1027966455?ean=9781101516430&itm=1&usri=cold%2btouch


Not seeing the book on the shelves, I went to the help desk in the center of the store, which was being worked by a polite young man. He looked it up for me, and then told me the book was not in stock, and that it wasn’t going to be in stock because the store wouldn’t be carrying it, but he would be happy to order it for me. I explained again that I was the author, and admitted I was stunned that they weren’t carrying it, considering I was local, that I’d done signings there, and that my last several books were displayed on the “New Release” tower in the store. Considering I have a lot of friends and family in this area, as well as a lot of local fans on Facebook and Twitter, I would really like to be able to refer them to a store where it’s in stock. I’ll admit, I was shocked, and a little annoyed, but never raised my voice or treated the young man discourteously—I was, of course, fully aware that it wasn’t his fault.


He apologized, said he had no idea why it wouldn’t be carried. He said he could put in a request to “short list” it into the store, but couldn’t guarantee anything.


At this point, a young woman—blond, probably in her early-to-mid twenties—entered the conversation. Her manner was snide and offensive, and I began to wonder if she had an attitude against the genre, or if she thought I was some self-published author trying to sell books out of the trunk of my car or something. I told them I was not, explaining, “For heaven’s sake, the Borders across the street has ten copies of my book on the shelves!” Then I, my husband, and my daughter turned to walk away. I’d taken several steps when the young woman called out, “Well, why don’t you just shop at Borders then!?”


I was shocked. Not just at how rude she’d been from the moment she opened her mouth, but that she’d say something like that, to a paying customer, to someone who is part of the industry supplying the product she’s supposed to be selling..and that she’d call it out, for all the other customers to hear, after I’d turned away from the counter and was several feet away!


Wow. I’m still shocked talking about it now.


Look, I know not every store can carry every title, and this isn’t about whether my local B&N carries my book or not. But nobody deserves to be treated that way by an employee. And I sincerely doubt you want your staff members calling out the very loud suggestion that their customers take their business to your competitor!


I will admit, I was angry once I left that store. So angry I posted about it on Twitter, and on Facebook. Between the two, I have thousands of friends and/or fans. And it obviously generated a lot of interest, and anger, among romance readers and other authors, who are a very loyal bunch. I honestly don’t know how far it went, but I do know some authors with far bigger followings than my own were commenting about it. It’s this kind of instant digital reaction that store employees should be warned about, because your clerk didn’t just insult me, wasn’t just rude and disdainful to me, her words and attitude are now the subject of conversation among thousands of Barnes & Noble’s paying customers.


I also must point out: I returned Saturday from a major writer’s conference in New York City, where the main topic of conversation was the digital revolution currently underway. The one that’s threatening to make bookstores obsolete—which would be a tragedy, in my opinion. That said, I’ve now written off my own local bookstore and will do all my shopping—and suggest my readers do the same—across the street at the very nice Borders store that not only always orders in my new books, but keeps a backlist in constant supply.


One final note…I’m not a diva—far from it. I’m a hard-working writer, a mom, a long-time XXX resident with deep ties in the community. Nor am I some newbie. I’ve been in this business for more than a decade. I’ve sold dozens of books. I am doing a booksigning and a worldwide-broadcast Internet event this Saturday with Nora Roberts, Meg Cabot and one other author…I was invited to this event both because of the buzz my book is getting and because I’m a Maryland author. Further, next week, COLD TOUCH is going to be featured on Barnes & Noble’s own website, in the Romance Book Blog!


I wish I could tell you the name of the clerk who was so incredibly rude and unprofessional, but I was too shocked and embarrassed to get it. However, her co-worker was standing right beside her at the help desk during this incident and heard the entire thing…including her obnoxious parting comment. I’m quite sure he could identify her…whether he’s willing to “rat” on his fellow worker, I don’t know. But he seemed earnest and sincere, so hopefully he’ll see that what she did was wrong and back-up what I’ve told you here. (As would my husband and daughter, who both heard every word!) In any case, I seriously think somebody should have a talk with that young woman.


Thank you for your assistance.

Leslie Kelly

Aka Leslie Parrish

27 comments:

  1. Les, great job on the letter...non-confrontational, sets the tone for that aura of professionalism you have, and lets them know how you feel without you ranting and raving. The undercurrent of anger is still there, but you contain yourself well. Someone does need to talk to that girl.

    Peace and love,
    Paula R.

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  2. Wow, am still in shock over the rudeness of that rep. I think your letter is great. It's polite & concise. You can tell you're pissed, but aren't taking it out on the manager. Excellent! :)

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  3. I re-tweeted this and put it on Facebook on my profile, as well as B&N's.

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  4. Wonderful letter. I find it outrageous that a book store wouldn't feature a local best selling author. This is why I find myself buying more from smaller book stores and online. I don't expect special treatment but I do expect common courtesy as I am a paying customer.

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  5. I'm a B&N employee, and I'm sorry to hear you got such rude treatment! The first guy did what I would have done, although I probably would have asked a manager for further assistance.

    The second one, however, was a bit out of line. The whole philosophy they train you on is "getting to yes," doing everything possible to get a positive result for the customer. That definitely wasn't it.

    Best of luck working things out!

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  6. Wow! I am still shocked at the way you were treated. That's terrible! I'm so sorry to hear you had such a bad experience. A very poor example of customer service :(

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  7. Wonderful letter...years ago when I began to read romance I learned the hard way that the big chain bookstores were not the places to go for romance. Since then I have been a loyal customer to my local independent stores. Granted not everyone reads romance but I have found that I have a better chance at finding either a bookseller or another reader in those types of stores. It was that lesson that gave me my training for what would one day become a bookseller job for myself. There are not many romance readers among my co-workers but all are friendly enough and will listen to other customers to hear who people are reading. As for myself I don't stray from the romance genre, but I do my best to help each and every person that walks through the door no matter what they enjoy reading. So many times the number one complaint I hear from my customers is that the big stores don't take the time to listen to what they are asking for and that it should be a requirement for a bookstore employee to read (something I don't believe many do). For the record, we carry everyone of your novels, and I am proud to say that if we don't have it in stock we will order or look for the back issues. I am sorry you were treated this way, but you have proven to the the constant professional.

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  8. Deplorable. I would like to see their response should one ever come. As a burgeoning author, I am taking note. I think it's excellent that you pointed out the breadth and depth of this matter. It almost makes me want to return my Nook, I'm that disgusted.

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  9. I'm sorry you had that experience. Here's hoping the woman was just having a really bad day.

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  10. Leslie,
    I am shocked you'd be treated this way too. You are so professional. This should never have happened. I always shopped at Borders, but alas, it has closed in Tampa, forcing me to go to B&N. So far, they've been nice, but then again, I don't have any non-ebooks out.
    Jean Mason

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  11. Customer service anyone? That was a truly awful story -- and I'm so glad you've put this out into the romance reader - fan base -- because this type of behavior (at a bookstore no less!) is unacceptable. Happy shopping at Borders -- and I most certainly hope that young woman from B&N gets reprimanded for her poor treatment of you and lack of professionalism. Happy signing to you at TTP -- wish I could be there!

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  12. As someone who works in customer service, this just makes my teeth grate. My instinct is to rush in and make it all better! If only I could... But, yeah. That must have been extremely humiliating for you, during a time that should have been a celebration. So sorry you had to go through that. Just another reason I prefer supporting my local independent stores. They seem to have so much more knowledge and passion for books.

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  13. WOW! The more I read your posting the further my mouth dropped open. Unbelievable. I certainly hope that the young man ratted out his coworker for the way she treated you. If I lived in Maryland I would definately NOT be shopping at that store any more. I, personally, always liked Borders better than B&N anyway. And GOOD FOR YOU for voicing your opinion to her but mainly for letting all us readers know. I don't think this girl realizes the sh** storm (excuse my language) of bad publicity she just created! I am sorry that you had to experience this, but I commend you on how well you handled the situation.

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  14. Thanks so much for the comments. As a former retail worker (too many jobs than I'd like to recall...lol) I just can't get over what a boneheaded move that was. Not only are you supposed to be polite to the customer, for heaven's sake, you don't sneer at them and order them to shop elsewhere. Yeesh.

    Honestly, I didn't intend to set out to make trouble for B&N, because while I was very disappointed that that particular store isn't carrying COLD TOUCH, I know there are other BN's that are. My main issue was--and is--about the way that clerk acted and what she said. It really was humiliating.

    I honestly didn't realize this would get so much interest, but boy was I upset last night when I left that store and sent that first Tweet! Beware the power of the Internet, right?

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  15. Leslie, I bet anything that Barnes & Noble is GLAD to hear about this because it gives them an opportunity to address a weakness in their customer service training. The big box stores have to UP their game right now and this kind of employee isn't going to help them sell more books, clearly. They NEED to sell more to remain relevant in this increasingly digital world. If I were them, I'd be thankful (in the end) that you made a stink. (And you should see the response on Facebook!)

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  16. Good luck hearing anything back from B&N... I've have lots of different issues in the "local" ones around here (closest B&Ns are about an hour) and have stopped shopping there. Several months ago I wrote an email about a rather horrid experience I had there. They responded asking for my number so they could call and further discuss the issue, but they never called nor have I ever heard anything else back.

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  17. And people wonder why, after my local Borders store closed, I still won't shop and B&N. This is why. Way to go handling that Leslie.

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  18. My local Borders closed and it broke my heart. I refuse to go to the very close Barnes & Noble. Their service is usually rude and very offensive. The opposite of how I was treated at my very missed Borders (and I read everything from Romance to Literary). I buy from Borders online now. (I am not an e-reader but an actual book in hand reader.)

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  19. Wow! Well, if the digital revolution doesn't kill the book store, customer service like that surely will.

    I commend you on a letter well written and a cause well chosen. (And now I'm aware of your new book, too! That's a plus for both of us.)

    I look forward to reading a future post where you let us know that B&N contacted you and made everything right somehow.

    Come on, Barnes and Noble - Step Up here!

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  20. This doesn't surprise me at all. The B&N nearest me has always been exceedingly rude to me, both as an author and a customer. And yes, I too wrote a letter to their corporate office about how I was treated.

    I always preferred to spend my money at Borders, but sadly all of those within convenient distance to me are closed now. I suppose that leaves me online shopping.

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  21. The sad thing about stuff like this is that if effects all the B&Ns out there. The one in Northville Township, MI (closest one to me) is great! Always helpful & such. I've had horrible experiences at other B&Ns, Powells & even Borders. There's never going to be a 100% positive experience no matter where you shop & that's just sad. :(

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  22. It really is hit or miss with stores; I sometimes think a clerk's personal preferences can spill out to the clientele and romance is so looked down upon by some people. If the attitude is exhibited by the manager, it can certainly trickle down to the floor staff.

    I got an email this evening from the district manager of Barnes & Noble, asking me to call him tomorrow, which I will certainly do.

    Thanks again for all the words of support!

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  23. Just one final comment--it is NOT my intention to try to get this young woman fired. And I didn't post to Twitter and then here in order to start any kind of "BN stinks" campaign.

    I was annoyed, I think she did something really unprofessional and rude. And I think she should be called on the carpet for it by her employer, whose reputation she hurt. But I certainly don't think she should lose her job over one really dumb comment. I have three daughters who are young women--they can make dumb comments sometime, too.

    Thanks again!

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  24. Les, you don't have to justify your tweet--your intention to bring attention to a bad experience is obvious. That woman needs some serious retraining and I hope she gets it.

    I recently had a bad experience with Outback Steakhouse, which I tweeted about and sent emails. I had a nice long talk with the manager of the store I was in and he seemed genuinely appreciative to know what his staff was doing in his absence. I went in a couple of weeks later--and things weren't much better. I'm giving them one more chance.

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  25. Leslie, that is just wrong. I compliment you on a well written and firm letter and hope this employee is found and must attend hosting classes at teh least! A retail store is there to assist teh customer in getting what they want. I have been in retail many times over the years and such behavior is not to be tolerated. BTW it is jst the opposite here. B&N polite; Borders not so. But then they ar closing that store now due to lack of sales.

    I am on my way to purchase the book. You know I love you!

    kathi h

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  26. I am a voracious romance reader and also a former bookseller at Borders (12 years). We had a large number of romance readers who shopped with us, and at least one author who was local. We loved it when she came in and signed books.

    But you are right about the romance "stigma". I used to get teased by many of my coworkers about my reading material. I also would read around 50 books a month, and many of them didn't read at all. How CAN you work in a bookstore and not read? I did end up being something of the "go to" person on staff when they needed help in that section ... ;-)

    I don't understand how anyone could have acted like that toward you (or any customer). My manager would have been furious! I'm glad to see you got a response from BN's management!

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